The merchants of West 4th Avenue are always flirting with fun and we’re in love with what they are up to for the whole month of February.

Starting this week, you can spread love throughout the Kitsilano shopping district with the hashtag #LOVEonWEST4th.

For every photo you tag with a friend or share using the hashtag #LOVEonWEST4th, the merchants will donate $1 to the Heart and Stroke Foundation.

Read more at The Daily Hive