Genuinely Vancouver


Since 1923, Kitsilano’s West 4th Avenue has been Vancouver, British Columbia’s preferred destination for shopping and services on the city’s West Side.

And since 2001, the Kitsilano 4th Avenue Business Improvement Association has been responsible for marketing, promoting, beautifying and advancing a thriving, sustainable business district for its residents, guests, its 240+ business members and more than 150 commercial property owners.

Our Association is responsible for the annual 8-block KHATSAHLANO! Music + Art Festival, as well as for category sales events as Fashion’s First Night (Spring & Fall), Feast of Fourth (Spring & Fall) and Miracle on West 4th (December).

Voted as “Vancouver’s Best Neighbourhood” more than five years-running by the readers of the Georgia Straight, as well as “Neighbourhood That Best Represents Vancouver” in the WE West Ender Newspaper, and “Best Shopping Neighbourhood” by the Vancouver Courier, Kitsilano’s not-for-profit West 4th BIA represents 8 blocks of the area’s finest collection of unique fashion stores and award-winning restaurants, the largest selection of outdoor and active lifestyle retailers in the city, luxurious day spas and salons, plus leading-edge shops for home decor, baby & family – east to Fir Street and west to Balsam Street.

We offer our guests and our members the authentic Kitsilano lifestyle layered in a world-famous outdoor shopping experience that is Genuinely Vancouver.

Board of Directors


The West 4th BIA’s volunteer Board of Directors meet monthly to plan, guide and review the operations and promotions of the Kitsilano 4th Avenue Business Improvement Association. These business and property owners also generously devote their time to various Board committees and are proud West 4th BIA ambassadors, representing the benevolent work of our entire Association to our community, our City Hall and our guests who visit us from all over the world.

Our Directors each volunteer to Chair individual BIA-formed committees that help advance our specific retail categories and initiatives, including Outdoor & Active Lifestyle, Restaurant, Fashion, Home & Specialty, Business-To-Business and the Khatsahlano! Street Festival.

We sincerely thank our Directors both past and present and our merchant members for their dedication and service to our BIA Board and organization in building our amazing neighbourhood… Your vision got us here. We encourage all merchants to take an active role and participate in the process (and by participating, in making your business better…) by joining one of our Board or our committees!

For more information on how to be involved or to take an active role in your West 4th BIA, email

Jane McFadden

Executive Director

Business Improvement Association
202-1857 West 4th Avenue
Vancouver, BC V6J 1M4

Donna Hohl President

Coco’s Closet
2190 West 4th Avenue

Wayne Williams Treasurer

Commercial Property Owner
Wilco Pacific
Suite 100-2023 West 4th Avenue

Allie King

2133 West 4th Ave

Peter Emery Secretary

Signed & Sealed
1988 West 4th Ave

Grant Mcdonough

Zulu Records
1972 West 4th Avenue

Kathy Schleyer

Fable Kitchen
1944 West 4th Ave

Chris Tsoromocos

TRG Realty
1965 West 4th Ave

Corey Mastrangelo Vice President

2092 West 4th Ave

How West 4th is Funded


The Kitsilano 4th Avenue Business Improvement Association is a not-for-profit organization entirely 100% funded by our commercial property owners and their merchants located on West 4th only between Fir Street and Balsam Street.

Each commercial property owner’s share of the annual BIA budget is proportionate to their share of the total taxable value within the BIA boundaries. In most lease agreements, commercial property owners pass on this cost to the business tenants.

West 4th BIA does not receive any government funding (civic, provincial or federal) to operate our organization. Absolutely no residential tax dollars from those who reside in Kitsilano, or elsewhere in Vancouver, fund our BIA. Every initiative, promotion and community enhancement project that we undertake on West 4th are directly paid for out of our own BIA members’ pockets.